Extend the Life of Your Roof with Upright’s Roof Solution
Advanced Nanotechnology for Lasting Protection
Your roof is your home’s first line of defense. Our Roof Solution service uses cutting-edge nanotechnology to make shingles hydrophobic, increase impact resistance, and protect against UV, algae, and ice damage. It’s an affordable, eco-friendly way to add 10–15 years of life to your roof — without the cost of replacement.
Smart. Sustainable. Upright.
Is Your Roof Covered by Insurance? Is it going to Cover YOU??
🔍 Major Changes in Homeowners Insurance for Roofs
Tighter Age Limits / Depreciation
Some insurers now limit coverage for roofs older than 10–15 years, either reducing payouts (switching from full replacement cost to actual cash value) or excluding certain perils.
Beyond 20 years, many policies may refuse to issue or renew coverage unless the roof is replaced.
Depreciation schedules are being applied more aggressively — e.g. a roof’s replacement payout might drop 5% or more per year after a certain age.
Exclusions & Forced Replacements
Insurance companies are increasingly excluding roof damage coverage unless the roof is in “good condition”, or demanding repairs/replacement before renewing a policy.
In extreme cases, insurers may withhold coverage for roof-related losses entirely until the roof is replaced.
Use of Aerial / Drone & Satellite Imagery
Insurers are using drones, satellite images, and AI analytics to monitor roof condition remotely. This lets them flag roofs with visible wear, damage, or aging without sending adjusters.
Homeowners may receive notices to repair or replace the roof — sometimes with tight deadlines (e.g. 30 days) — based on these flagged images.
Higher Premiums, Higher Deductibles, and Coverage Limits
Premiums are rising for homes with older roofs, marginal roof conditions, or more storm exposure.
Deductibles, especially for wind or hail-peril claims, are increasing. Some policies now use percentage-based deductibles (e.g. 1–3% of dwelling value) rather than flat amounts.
Some insurers are limiting peril coverage — e.g. excluding wind, hail, or “cosmetic damage” on older roofs.
Stricter Underwriting & Condition-Based Eligibility
More insurers require pre-inspections or condition reports before issuing or renewing policies.
Homeowners with visibly deteriorated roofs might be denied new policies or face nonrenewal.
Insurers are paying stricter attention to maintenance records and may deny claims if they believe damage was due to neglect or lack of upkeep.
Protect Your Roof Before It’s Too Late
Severe weather, shrinking insurance coverage, and rising repair costs put your home at risk.
Our Roof Solution treatment is a fast, low-cost application that prevents leaks, stops damage before it starts, and extends roof life by 10–15 years. Save tens of thousands compared to replacement — with transferable value that gives you peace of mind today and protection for years to come. Get Ahead of the Problem Today.
The Life Cycle of an Asphalt Shingle
Asphalt shingles are the most common roofing material, but they often come with hidden weaknesses. Many are produced with lower-quality additives that make them more affordable up front — but also more vulnerable to aging.
Year 1–5: New shingles look strong, but sun exposure, rain, and wind immediately begin breaking down the asphalt’s oils.
Year 5–10: In severe weather regions, the freeze–thaw cycle accelerates damage. Water seeps in, freezes, and expands, creating tiny fractures. Shingles start to lose flexibility and granules, exposing them to UV damage.
Year 10–15: Shingles become brittle, curled, or cracked. Algae, moss, and moisture intrusion worsen the breakdown. Insurance companies often flag these roofs for replacement, even if they’re not yet leaking.
Year 15+: Homeowners face the costly decision of replacing the roof — often spending tens of thousands for shingles that will just restart the same short life cycle.
Why Replacement Alone Isn’t the Best Option
A new shingle roof doesn’t guarantee long life. In fact, without protection, today’s shingles can fail even faster than older ones because of reduced asphalt content and cost-cutting in manufacturing. Simply swapping out old shingles for new ones only restarts the cycle of early wear, insurance pressure, and costly replacement.
The Smarter Path: Treatment from the Start
With the Uprights’ Roof Solution, shingles receive a nanotechnology-based treatment that penetrates and strengthens them at the molecular level. This process:
Restores lost oils and flexibility
Creates a hydrophobic barrier so water beads off instead of soaking in
Shields against UV, hail, algae, and freeze–thaw stress
Extends shingle life by 10–15 years or more
Even brand-new shingles benefit from treatment — giving them the protection they weren’t built with, and ensuring your investment lasts for decades instead of years.
Shingles Protected, Water Deflected
When applied, our Roof Solution transforms your shingles at the molecular level. The treatment creates a hydrophobic barrier that forces water to bead and roll off the surface rather than soak in.
This simple effect has powerful benefits:
Prevents Saturation: Reducing the risk of swelling, warping, and premature deterioration.
Stops Freeze–Thaw Damage: Beading water can’t penetrate and refreeze, helping to avoid cracks and fractures during cold weather.
Limits Organic Growth: A dry roof surface is less likely to support moss, algae, or mold, which thrive in damp environments.
Extends Roof Life: With less absorbed moisture and minimized stress, shingles maintain flexibility and strength for many more years.
Your roof doesn’t just shed water—it actively resists it, keeping your home better protected and saving you tens of thousands in potential replacement costs.
Find out more- Ask questions. How old is your roof. When’s a good time to reply?